WHY?
Cleansing is a key part of any skincare routine. A clean face is your canvas onto which you apply your creams, serums, toners, and lotions. And you probably want all those expensive products to work as well as possible! But they can’t if your face is covered in excess oil and dirt—they simply won’t absorb well. Cleansing also removes product residue, dead skin cells, SPF, bacteria, excess sebum, and dirt that has accumulated on your face throughout the day.
With proper cleansing, you can eliminate blemishes and comedones (clogged pores), and even moisturize and prevent skin aging. The skin becomes radiant and breathes more easily.
WHEN?
Most experts recommend washing in the morning and before bed. Washing before bed makes perfect sense. A full day can be quite stressful on your skin, and if you wear makeup, you'll want to remove any makeup so your skin can breathe again. Washing at night also allows your skin to recover from the day it absorbed pollutants and other irritants. Your skin also repairs itself at night as blood flow increases (in fact, this is one of the reasons why anti-aging products and moisturizers absorb better at night), so cleansing your skin can help keep it healthy and looking its best.
Washing in the morning is also important because your skin still has sebum and dead skin cells that build up overnight. Washing when you wake up can help you start your morning with a clean face, and if you moisturize with moisturizer or other products throughout the day, a clean face will help the ingredients in those products absorb as well as possible.
WHICH ONE?
Of course, cleansing won't be as effective if you don't choose the right cleanser for your face. That's why you need to know your skin type. Dry skin benefits from cream cleansers that are gentle and moisturizing, and don't contain too much alcohol. Sensitive skin types should avoid cleansers with too many fragrances. Oily skin is best served with foam cleansers that properly remove excess sebum. Combination skin needs a moisturizing cleanser that will still remove oil from the T-zone. Gentle cleansers are especially good at removing oil and dirt without stripping your skin of the natural oils it needs to stay hydrated and soft. If you have sensitive, dry, or combination skin, look for gentle products. If you sweat a lot when you exercise, you may want to consider an exfoliating cleanser to help unclog pores.
And a word about oil-based cleansers. If you have oily or acne-prone skin, don't panic, you can still use oil-based cleansers. Oil-based cleansers don't strip your skin of its natural oils. But oil-based cleansers are also great for removing very stubborn makeup.
CONCLUSION
Why am I writing about facial cleansers this time? The brand's new natural cosmetic products are launching soon. natcosmetics . And facial cleansers are part of this story. I can't wait...