WHAT DOES NATURAL COSMETICS ACTUALLY MEAN?
Natural cosmetics or natural cosmetic products are those that consist mainly of minerals, natural and organic plant extracts, products of microorganisms and ingredients obtained from these sources. About 10 years ago, new, synthetic (artificial) molecules were very popular in the cosmetics industry, which were supposed to create unique face creams and because of which we saw perfect faces in commercials. They promised health and beauty.
If this was fashionable then, this fashion is slowly changing today and there are more and more consumers who still want to have the same good effects, but exclusively with natural ingredients. From afar, it seems that equally effective natural cosmetics are practically mission impossible. Is this really the case? Absolutely not. Technology has advanced, we know more ways to recreate nature and its beneficial effects.
Today, cosmetics users want to see labels on the products they purchase: healthy, beautiful, natural, sustainable, environmentally friendly, ethical... But why?
Reason #1: Your motto is HEALTHY LIFESTYLE
Natural cosmetics are part of the way of thinking that NATURAL is the only HEALTHY. So we directly associate all natural products with health. Because nature knows what is best for us. What nature created is created for our well-being, our health and a pleasant stay on this planet. We are returning to our roots and tradition - folk knowledge about nature is regaining its strength, and this is also the case in the cosmetics industry.
Reason No. 2: CARING FOR THE PLANET
Taking care of our skin is connected to our planet. By choosing natural cosmetics, we avoid microplastics, plastic packaging, ingredients obtained through environmentally controversial technologies, ingredients obtained through excessive use of fertilizers and pesticides, and ingredients originating from genetically modified organisms (GMOs). The production and sale of ingredients must be ethical.
Reason No. 3: HYPERSENSITIVITY
In conventional cosmetics, most ingredients are of synthetic origin. Despite their origin, their use is safe if the ingredients are in the prescribed amount. Unfortunately, however, several studies have also been published on their harmful effects. We use cosmetic products every day (sometimes several times a day), for weeks, months and years. What we apply to the skin partially seeps through the skin and can remain in our body and accumulate. The greater presence of ingredients that are not of natural origin exposes us to a greater risk of their inclusion in the composition of our cells, their involvement in our body's metabolism and in possible immune processes, the development of allergies and other diseases. Therefore, natural ingredients are more suitable for cosmetic products, as they are less irritating to the skin, are more quickly degradable and do not accumulate in the skin and body.
Reason No. 4: NATURAL COSMETICS ALSO HAVE ITS OWN RULES
Not so long ago, natural cosmetics were not recognized as a worthy competitor to conventional cosmetic products. Despite the fact that they drew inspiration and active ingredients from nature. With the trends, rules were also established that prevent misleading users, whether in terms of effectiveness or “naturalness”. Rules in various forms, e.g. certificates, are set by various institutes. Personally, I decided to go for CosmEthically Active . You will be able to read why exactly this next time. It is important that I trust them.
Reason No. 5: NATURAL COSMETICS CAN ALSO BE BEAUTIFUL AND SMELLY
When we decide to buy a new cosmetic product, the packaging is the first thing that attracts us. And we buy the product. After removing the packaging, we smell the product (if the packaging is not too demanding, we do this in the store!). It is true that our most sensitive sensors (sight and smell) are to blame for choosing a product that, after a few days, we realize that it does not suit our skin at all. And it is true that natural products on the shelves do not stand out visually and that they always smell like grass (at least that is what my husband says!). Trends have changed: the packaging of natural cosmetic products is now just as attractive as the packaging of conventional cosmetic products, and the scent of natural cosmetic products is not limited to lavender! Today's technology allows us to obtain various natural essential oils. By combining them sensibly, we, the formulators of natural cosmetics, can create ever-new fragrance shades.
CONCLUSION
The term natural cosmetics hides much more than the name suggests: if you use it, you want to live a healthy life above all. In doing so, you are aware of all the consequences of our consumerist and often harmful lifestyle. So by purchasing it, you are also helping the planet. With such cosmetics, you ensure that you are putting only the best ingredients on your skin, which nature itself has chosen for us.
At natcosmetics we are very strict with our own products, so we can boast that, for example, our My Body Butter natural body butter is a perfect natural cosmetics product.